Introduction

Week  1.1        Introduction of the company and the product     

The product I have chosen is Sennheiser headphones. The reason I chose this product is because I am in the possession of Sennheiser headphones and they serve me very well. They are my first pair of headphones that did not break during the first two years and they still provide good quality audio and comfort.

Sennheiser has been a family-owned company since the start. Being a family-owned company, Sennheiser owns the brand name. No other company or corporation is above them. In 1945, a few weeks after the war, the company was founded by Fritz Sennheiser along with seven engineers. The first product they made was called a voltmeter, but the product they created a year later was the one they really became known for: the microphone. Sennheisers real breakthrough (especially financially) took place in 1968 when they introduced the first open back headphones called the HD414 which sold more than 10 million (Shaikh 2016).

Aside from the headphones that Sennheiser is known for the most they also offer microphones (both wired and wireless), monitoring systems, conference and information systems and aviation and audiology products.