Marketing Environment
Simon Isrif, 438344, DIM1VC
10-10-2016
Week 1.5 Environmental
analysis
(Linkedin,
2014)
Which environmental factors
have a major impact on the marketing policies of the company?
Technology
is the most important environmental factor on the marketing policies of
Sennheiser. Most of the Annual Report of 2015 is based on development of
products and the company itself (leverages internal research and development
skills and in-house production capacities) (Sennheiser, 2015). Having the best
technology makes sure that the company can stand up to the competition, which
is also an important factor that can have a major impact on the company. Having
the competitive edge can for the most part only be achieved by being innovative
and by having acceptance for new technologies.
Two statistical publications
in which relevant data about the external environment for your product can be
found:
1.
(Statline,
2016)
The
‘Investments by enterprises in industry; expectations and motives’ is a statistical
publication about investments and their motives in the electronic products
manufacturing sector. One motive for the investments is based on the improvement
of the technology (external environment) of the products, this motive was:
Efficiency improvement (Statline,
2016).
2.
The “Netherlands
Business survey, region, month” statistical publication is partly about the
competitive position (which makes it relevant to the competitive forces
external environment for my product) of the manufacturing of electronics sector
of The Netherlands in both the Dutch market, inside the EU and also outside of
the EU. The statistic shows if this competitive position declined, improved or
balanced (Statline, 2016).
Are there any social, cultural or religious
differences in the Netherlands that would affect the consumption of your
product?
No
social, cultural or religious differences could affect the consumption of
headphones in The Netherlands or anywhere else for that matter. Headphones are
not a controversial product, no religion or culture forbid it in any way (not a
single article or any source of information is related to the product being controversial
or banned).
References
Linkedin.
(2014). Retrieved from
https://www.linkedin.com/pulse/market-forces-shaping-our-world-2015-technology-trends-marc-emmer
Sennheiser.
(2015). Sennheiser Annual Report. Retrieved from https://en-us.sennheiser.com/annual-report
Statline.
(2016, June 8). Investments by enterprises in industry; expectations and
motives. Retrieved from
http://statline.cbs.nl/Statweb/publication/?DM=SLEN&PA=80728eng&D1=a&D2=26-27&D3=3-6&LA=EN&VW=T
Statline.
(2016, September 29). Netherlands Business survey, region, month. Retrieved
from
http://statline.cbs.nl/Statweb/publication/?DM=SLEN&PA=81238eng&D1=80-94&D2=29-30&D3=0&D4=330-332&LA=EN&HDR=T,G3&STB=G1,G2&VW=T
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